Data don’t lie: Flourish adds new Strategy & Insights heavyweight
Steve is no stranger to complex, data-led customer journeys. He’s built them for the last 15 years – working both client and agency-side to deliver multi-channel media campaigns for the likes of Unilever, Samsung and Bosch.
He was instrumental in building the clothing brand Finisterre into a well-established High Street name with a presence throughout Europe. He’s also headed up the Chemical Records marketing department; driven international marketing strategy and customer acquisition campaigns for Vodafone; and picked up a host of industry awards along the way.
Now back at Flourish for a second stint (he previously headed up the media department), Steve re-joins as the Head of Strategy & Insights, at a time when stocks in data and insight couldn’t be higher. Stands to reason. As more businesses ramp up their digital activity, they generate more data. The ability to read, understand and utilise that information is where the real value lies.
Managing Partner Ian Reeves hopes Steve’s impressive analytical ability will help to provide clients with the kind of insight that will optimise current campaigns – and create successful new ones.
It’s great to welcome Steve back to the team. He has a unique skillset combining media planning, digital strategy and practical commercial experience, giving clients the insight and intelligence to define who, where and how to target.
Steve will be the bridge between the client brief and a data-led solution. Responsible for uncovering the insights behind every client challenge, then working with the wider team to find the perfect solution.
Every business has data, but not many can translate it into intelligence. Get in touch with Steve for a free audit, insider tips, and the fundamental dos and don’ts of data strategy: [email protected]