Personalised email, supercharged
How Flourish and inlights are redefining CRM creative
Introducing Flourish x inlights. Next-level personalised email creative.
If you’ve ever tried to scale personalised email images or GIFs across a big CRM programme, you know how painful it can be.
Slow creative workflows. Endless revisions. Tools that promise flexibility but end up locking you into rigid templates. And don’t even get us started on unclear pricing models…
Good news – we’re changing that.
We’ve officially partnered with inlights to help CRM marketers deliver personalised, dynamic images and GIFs at scale. It’s a smarter, more flexible way to craft tailored email experiences, and it’s already live for some of the world’s biggest brands.
So, what exactly is inlights?
inlights produces bespoke, dynamic visuals for enterprise-level CRM teams looking to personalise email content at scale, without the use of AI. It lets you create and deploy hyper-personalised visuals for your campaigns, without long waits or workarounds.
Think custom images based on user data. GIFs that show the latest offers, location-specific visuals, or loyalty updates that reflect each customer. What’s more, it’s all done without coding. No need for CRM integration. Just a CSV export of names.
It’s unbridled creative freedom.
As the need for personalised customer journeys rises, Flourish x inlights opens the door for marketers to use greater creative image executions (like adding recipient names to a sausage roll in a hero image, or featuring the recipient’s name on the back of a football shirt for their favourite team) and produce deeply personalised GIFs and images at scale.
No templates. No contracts.
Why Flourish x inlights?
We’ve worked with every kind of email content tool. And while some fantastic platforms opened the door to dynamic content, many teams still hit the same issues:
– Creative workflows that are too rigid or overly reliant on dev support
– Limited control for marketers once a campaign is deployed
– Frustrating pricing models that scale unpredictably
Flourish x inlights changes the game. Here’s why:
• Built for dynamic campaigns – It handles complex segmentation and use cases with ease
• Effortless data integration – Pull in CRM data without jumping through hoops
• Fully compatible – Works seamlessly with Salesforce Marketing Cloud, Braze, Iterable, Klaviyo, and more
• Predictable pricing – Scale without surprise invoices, plus an exclusive discount
• Backed by Flourish – You’ve got the whole Flourish team on hand to help
• Quick turnaround – Easy-to-use dynamic URLs get campaigns up and running at speed
• Longevity – Once purchased, you can choose an option to re-use a campaign for a year. This means that if you send an email to your base and some customers don’t open it, you can keep targeting those people for up to a year at no extra cost.
Real-world use cases for CRM teams
This partnership isn’t just about cool tech. It’s about solving real problems for busy CRM marketers. Here’s just a few things you can do:
- Personalised promotional creatives – Build image variations for key segments, or even individuals, without starting from scratch each time
- Visual A/B testing – Rapidly test different creative versions without production bottlenecks
- Lifecycle and loyalty visuals – Show customers rewards, status levels or next actions based on behaviour or lifecycle stage to boost customer loyalty
- Localised content – Tailor visuals by language, region or other user attributes
Designed for marketers, not just developers
Designed with marketers in mind, Flourish x inlights keeps your team agile and your content relevant.
From personalised promotions to loyalty programmes, your creative can keep pace with your data and strategy.
Ready to bring this to your CRM?
We’re excited about what this means for CRM marketers. True personalisation, at real scale, without the faff.
If you’d like to see what it could look like for your team, drop us a line and unlock your exclusive discount. We’d love to show you how Flourish x inlights can make it happen.
