MoEngage and Flourish announce new CRM partnership
CRM

MoEngage and Flourish join forces to offer brands valuable CRM insights

MoEngage, an industry-leading insights-led customer engagement platform, and Flourish have launched an exciting new partnership. MoEngage and Flourish plan to work together to help brands understand if the technology they use is optimised to achieve maximum value and impact in an ever-changing digital landscape. With this partnership, Flourish will now be a part of the MoEngage Catalyst Partner program, which aims at helping brands scale at speed.

MoEngage and Flourish both recognise the need for innovation within the CRM space and have the expertise in helping brands tackle the challenges they face across digital channels and build deeper relationships with their customers. While MoEngage’s engagement platform brings the technology required, Flourish’s pragmatic ‘optimise, elevate, transform’ approach enables businesses to get the most out of their CRM programmes and increase ROI.

The two organisations plan to support businesses to improve their marketing technology stacks, providing tangible benefits to overcome common CRM challenges. Some benefits include:

  • Having the right tools in place to meet business objectives
  • Streamlining processes and resources
  • Identifying underlying issues which may be inhibiting longer term CRM success
  • Improving cohesion between sales and marketing teams
  • Finding opportunities to enrich data and build deeper customer relationships

Ian Reeves, Managing Director at Flourish, said

“We are excited to build upon our success of working with MoEngage by providing brands with tangible, actionable insights that can really add value to their marketing function. Our ‘optimise, elevate, transform’ approach has helped the likes of Samsung, Nissan, Twitch and many others to improve their CRM performance, and we’re confident that our team’s knowledge, combined with MoEngage’s firepower, will enable organisations  to take their CRM programmes to the next level.”

“Together, MoEngage and Flourish will leverage their expertise to help UK brands optimize their marketing technology stacks and achieve maximum value and impact in today’s ever-changing digital landscape. With MoEngage’s industry-leading customer engagement platform and Flourish’s pragmatic approach, we are equipped to tackle challenges faced by brands across digital channels and help them build deeper relationships with their customers. We are committed to driving innovation within the CRM space and empowering businesses to elevate their CRM programs and increase ROI”,  said Sanjay Kupae, Head Alliances and Partnerships, MoEngage.

To celebrate our new partnership with MoEngage, we’re collaborating to offer clients and their businesses a FREE MarTech Stack Audit worth around EUR€7,000. In our MarTech Audit we’ll use our OPTIMISE, ELEVATE & TRANSFORM approach to help you squeeze the most out of your CRM programmes. You’ll get:

  • Receive a detailed, actionable report to understand your challenges and identify gaps
  • In person workshop with Flourish senior subject matter experts at your HQ or Flourish HQ
  • Cultivate deeper customer relationships and maximise ROI

Fill in the form and our team will be in touch.

Are you part of a marketing or CRM team that’s currently facing customer journey challenges? Or maybe you’re not sure where you want your CRM strategy to go as we approach 2025? Get in touch with the Flourish team to find out how they can help you.

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