Nissan PATROL launch shortlisted for three DMA Awards

Our work on the Nissan PATROL campaign is up for awards in Automotive, Launch, and Email categories.

We’re delighted to announce that we’ve been shortlisted for three DMA Awards for our work with Nissan Motor Corporation on the launch of the new Nissan PATROL across the Middle East. The nominations recognise a campaign that showed how far data-led CRM can go. 

This was no ordinary launch. Under strict NDAs, the vehicle couldn’t be revealed or even named until the official announcement day. And when the big reveal happened, the only place to buy was on Nissan’s new e-commerce platform – a first for a region where showroom visits and test drives are the norm. 

So, how do you sell a premium SUV that people can’t see, name or touch?

Our strategy focussed on intelligent audience segmentation to build intrigue, prime intent and guide consumers seamlessly to purchase on an unfamiliar platform. The result: every single unit allocated to the UAE and KSA sold out on launch day. 

“This is recognition of the drive, skill and creativity of our team, and it’s a credit to the collaborative approach of both Flourish and Nissan. This is a campaign that demonstrates how immensely powerful CRM can be when data and strategy stand behind a bold idea.” – Ian Reeves, Managing Director, Flourish 

For us, being shortlisted isn’t just a nod to great work – it’s validation that CRM, when done with intent and precision, can drive results that speak for themselves. 

For more about us, our work, and our approach to CRM, get in touch.