Define

Define
Define

Everything starts with the audience. You’ve got to know who you’re talking to. Really know them. We manage customer audiences and segmentation, using your existing CRM platforms to support hyper targeted customer experiences. We’ll improve conversion and ROI, optimising campaign performance and maximising customer lifetime value (CLV).

Services

  • Analytics & Intelligence
  • Behavioural analytics
  • Predictive modelling
  • Audience insights
  • Segmentation, Targeting & Positioning
  • Social Media planning
  • Remarketing strategy
  • Communication strategy
Unilever Food Solutions

Developing Global Best Practice for Unilever Food Solutions

Time poor chefs are difficult to target. A global best practice approach for CRM was needed to ensure consistent and effective comms were rolled out in all countries, whilst data enrichment improved content and targeting.

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