Charity marketing
Successfully supporting charity and not-for-profit organisations with their marketing since 2004.
Achieve your fundraising goals with help from our dedicated, specialist charity team.
For over 20 years, we’ve created engaging fundraising campaigns to help a wide range of local, national and international charities reach their targets. From strategic support to full-on campaign delivery, our charity marketing services include:
- Proposition Development
- Acquisition
- Retention/Nurture/Supporter Journeys
- Legacy Marketing
- In-Memory Fundraising
- Individual Giving & Regular Giving
- Creative Asset Development & Production
- Planning & Strategy
- CRM Consultancy
- CRM Management
- Performance Marketing & Paid Media
Whether you’re looking to fine-tune an existing proposition or launch a completely new campaign, we’ll help you meet your objectives and make the biggest impact possible – while staying on budget and time.
With our ‘Agile Acquisition’ model, we blend creative ideation with data-driven insights to deliver the right message to the right audience at the right time. And our test and learn approach means your campaigns will always make maximum impact – without wasting a penny.
Optimise, Elevate and Transform your supporter journeys
Get expert guidance and support for your charity marketing needs.
What we can do for you
Strategy development
Using our CRM expertise, we provide data-driven insights to inform strategic campaign planning. From seasonal fundraising appeals to strategy playbooks, our specialist team can help.
Proposition development
Our experienced creative team helps you tell emotive stories that drive supporters to act. Guided by audience insights, we provide multiple creative routes, each tested for maximum impact.
Creative services
Once your strategy and proposition are set, we’ll deliver the assets needed for your multi-channel campaign. From copywriting and direct mail pack designs to storyboarding and video production, we can handle it all.
Direct marketing
With a rich heritage in direct marketing since 2004, our team has been delivering successful campaigns for decades – from impactful direct mail to engaging personalised emails.
Campaign management
Our experienced team of talented marketers are on hand to help you create and execute data-driven, multi-channel campaigns that meet your organisational goals whilst delivering successful ROI.
CRM & digital
As a specialist CRM agency, we're well versed in helping organisations to optimise, elevate and transform their CRM programmes to build deeper relationships with their audiences.
How can Flourish help you?
Whether it’s providing strategic insights or running a TV ad campaign, our proven approach to charity marketing has attracted organisations of all sizes from across the globe.
Ask us about receiving a free email or supporter journey audit for your charity or NFP organisation.
Legacy Marketing
We help charities develop activity that prompts an action, like leaving a gift in a Will. By maintaining engagement, enquirers become prospects, prospects become considerers, and considerers become pledgers.
Individual Giving
From test-and-learn to acquisition, we have experience supporting our charity partners in all areas of fundraising. Whether you’re looking to run cash appeals or events and challenges, we can help you get results.
Supporter Journeys
Flourish is a CRM agency at heart, with extraordinary supporter and customer journeys the focus of our work. Nurturing supporters is just as important as acquiring them – and we’re well versed at both.
