CRM management
We offer fractional CRM and embedded team models to support brands with technical campaign management.
Our team has expertise across a wide range of CRM platforms and our approach to email marketing best practice is second to none.
Since 2011, a significant part of our proposition has been our approach of embedding agency expertise – typically Account Managers or Technical Campaign Managers – directly within client teams. It means we’re in the thick of it, offering hands-on support for successful CRM deployment, maximising our ability to add value every step of the way.
We aim to ‘plug the gaps’ between marketing strategies and customer marketing activity by creating, enabling and optimising CRM. This involves managing and developing campaigns day-to-day. We deliver muti-channel campaigns, blending our offline and digital communication experience with a special focus on email marketing.
We’re flexible in how we work. We offer the classic agency model, or a ‘hybrid’ approach where we become part of your team. If you just need a little extra help, our experts can step in on a part-time basis (Fractional CRM). And if you have a bigger, longer-term project, we can embed a full-time technical campaign manager to help steer the ship.
Optimise, Elevate and Transform your CRM programme
Get expert guidance and support for your CRM needs.
What we can do for you
Multi-channel campaign management
Our technical team implements, manages, and measures multi-channel CRM activations, often working with the technology you already have in place.
CRM infrastructure
Our work includes the management of CRM infrastructures, which encompasses data services, data systems management, and technical support.
Strategy & planning
We also assist our clients strategically – from planning CRM and campaign activity to the development of product, brand, and customer value propositions.
Flexible support
We provide project management, technical, and creative resource when and where our clients need it, with access to specific expertise on an ad-hoc basis.
How can Flourish help you?
As a specialist CRM agency, the need for platform expertise is an opportunity to add value for our clients. We’re platform agnostic, and our technical team has extensive experience across enterprise, challenger, mid-tier and entry level solutions. And through our hybrid model, clients can easily adjust the level of support they receive.
Fractional CRM
Full on CRM, at a fraction. Whether your budget is limited, internal resources are stretched, or hiring full-time CRM expertise is out of reach, we can help.
Embedded teams
As a result of this collaborative way of working, we develop closer relationships with stakeholders and a deeper understanding of the organisations in which they work.
End-to-end management
We’re as happy running your entire programme as we are individual elements or tactical campaigns. We can quickly provide the flexible resources you need to support your delivery requirement.
