Implementation

Good governance is what keeps a programme aligned and commercially focused. We build the structures, decision-making frameworks and stakeholder management plans that give implementation the best chance of holding together from start to finish.

In practice, this means:

• Defining governance structures, roles and decision-making processes
• Building a stakeholder communication plan across business and technical teams
• Managing stakeholder engagement and expectations throughout delivery
• Creating a stakeholder involvement plan that gives the right people the right level of input
• Keeping implementation activity tied to commercial priorities

 The result:

A CRM implementation programme with clearer ownership, fewer handoff failures and less time lost to misalignment.

A Salesforce Marketing Cloud migration is not the same as a Braze migration. An Adobe Campaign migration brings different challenges to a Bloomreach migration or a CDP migration. The sequencing, the data considerations and risk profile are all different.

What they share is that none are purely technical exercises. Customer journeys, automations, reporting structures and operational processes all need to move without breaking the customer experience. We manage platform migration planning and implementation sequencing across Salesforce Marketing Cloud implementation, Adobe Campaign implementation, Braze implementation, Bloomreach implementation and WhatsApp CRM integration – making sure transitions happen in a controlled, commercially sensible way.

In practice, this means:

• Migration planning and implementation sequencing
• Customer data and audience migration
• Journey, automation and template migration
• Platform configuration and validation
• WhatsApp integration into existing CRM ecosystems where required
• Transition planning between implementation and BAU teams

The result:

Seamless migration with less disruption to delivery, reporting and customer experience.

A stakeholder engagement strategy is what stops a programme unravelling when priorities shift, budgets get questioned or teams disagree about what good looks like.

We build stakeholder engagement plans that reflect how organisations work in the real world, not an idealised version of them – with a stakeholder collaboration approach that keeps technical, operational and commercial teams moving toward the same goals.

In practice, this means:

• Developing a stakeholder engagement plan and stakeholder communication plan
• Building a stakeholder involvement strategy tailored to the programme
• Managing stakeholder expectations and priorities throughout delivery
• Facilitating workshops and cross-functional stakeholder collaboration
• Supporting organisational readiness and CRM adoption

The result:

Stronger adoption, better alignment and a programme that keeps everyone pulling in the same direction.

CRM performs as well as the data underneath it – and in most organisations, that data isn’t in great shape.

We help businesses design scalable data structures and customer models that support reporting, segmentation, automation and personalisation across the lifecycle. Unlike data warehouse examples built purely for technical completeness, the goal here is practical usability – foundations that marketing and data teams can work with day-to-day.

In practice, this means:

• Designing data structures and customer models
• Integrating CRM, CDP and operational data sources
• Enabling reporting and customer insight frameworks
• Supporting segmentation and personalisation readiness
• Building scalable foundations for automation and AI

The result:

A customer data environment that’s connected, usable and built to support CRM growth over time – not just at launch.

CRM content production becomes difficult when workflows, approvals and deployment structures aren’t set up properly.

We implement modular content structures and content management tooling that make production easier to scale across channels, markets and teams.

In practice, this means:

• Implementing modular content structures and templates
• Defining content governance and approval workflows
• Enabling cross-channel content deployment
• Supporting multi-market content development and distribution
• Selecting complementary third-party tools where needed

The result:

Content operations that are faster and more consistent.