Love is in the air at Flourish HQ. Well, maybe not love. But there’s definitely a buzz. We’ve been working hard in the build up to Valentine’s day for a number of our clients, most notably Toolstation.
Now let’s face it. It’s a challenge jumping on the speeding, overcrowded bandwagon that is V Day to create something that stands out at the best of times. It’s made doubly hard when your audience is a cynical, hard to impress bunch like tradespeople.
It’s not that they don’t have a sense of humour – they do – it’s just that the type of humour they like is the kind of humour that gets your brand a bad name.
Last week we proactively pitched some tongue-in-cheek concepts that are bang on for Toolstation’s target audience, and stays just the right side of tasteful for the brand.
Of course it isn’t just Valentine’s day that provides a seasonal opportunity to get creative for your clients in a unique way. There are lots of chances throughout the year to create work that indexes high on sharablity and talkablilty.
By associating a brand with something that the public are actively talking about, it puts that brand front of mind. It also shows that brands can have a sense of humour, making them appear more human and less corporate. It’s a win-win for everyone involved in the process. In our case, we feel that Toolstation have gained even more credibility as ‘Your best mate for the job’ amongst its audience.