Thinking outside the box

Back in action man

Proactive work of this kind has multiple benefits. It keeps the grey matter exercised and, in an age when creative is becoming increasingly commoditised, allows the team to get enthused and energised about the place they work – creative that has merit is always pitched to clients, or used as a way to get into new clients.

This ad for Blind Veterans UK is a good example. The charity provides rehabilitation, training, counselling and comradery to help blind ex-Service people get ‘back into action’ and live more fulfilling lives, free from the loneliness and isolation that plagues so many people with sight loss.

Using a combination of model making and Photoshop manipulation our team created ‘Back in Action Man’ a representation of a real Blind Veterans case study depicted as the classic toy. The idea is to draw a parallel between the service, support and help BVUK provide with the brave, heroic deeds of the servicemen and women in action.

Our client liked it, but felt it wasn’t right for them at this particular point in time. Not to waste the thinking we entered it into the Chip Shop Awards run by The Drum – awards based solely on creativity.

After our success last year with a Winning Chip and a runner up Vinegar prize, we are delighted to announce we have three nominations for the Chip Shop Awards 2018. As well as two other categories we are pleased to be in contention for ‘Best Charity’ again, this time with our ad for Blind Veterans UK.

Winners aren’t announced until next month, we are up against some stiff competition, but it’s great to be nominated.

If you’d like your agency to be thinking past the briefs you have, drop Ian Reeves a line. Or who knows, your business will have already inspired one of the team and we’ll be knocking on your door with a great idea in the near future!