Flourish announces new partnership with Samsung as its Middle East CRM agency

Flourish is once again partnering with Samsung Gulf Electronics as its CRM agency of record for the Middle East.

RCS vs WhatsApp: What’s best for your omnichannel strategy in 2025?

RCS or WhatsApp? Discover the pros and cons of each messaging channel and how to choose the right fit for your customer journeys and Martech stack.

Personalised email, supercharged

An exclusive Flourish x inlights partnership to deliver scalable, cost-effective, and easy-to-use personalised email creative to enterprises. Here’s what it means for CRM marketers.

Fit for the future: Flourish nurtures the next generation of creative talent through mentoring programme

How our creative team is mentoring local students, helping them navigate AI tools, branding and real-world creative challenges.

How can Influencer Marketing support CRM?

How can smart marketers use influencer marketing to support CRM activity and strengthen their customer journeys?

When is the best time to send marketing emails?

Brush up on email marketing best practices with the latest insights from leading CRM and ESP platforms – including advice on the best time to send marketing emails.

2025 Email Marketing Benchmark Reports Summary

We’ve reviewed the latest benchmarking reports from a variety of popular CRM and Email Sending Platforms for 2025.

Are emojis making your email subject lines gender biased? 🤔

Emojis are the world's fastest growing language. But are emojis making your email subject lines gender biased? 🤔

Chrome plugins to improve your email testing

For us testing is a fundamental part of building emails. Here are some useful Chrome plugins to improve your email testing.