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Prime and proper: how to effectively activate & engage your dormant customer base

References Products: Engage Insight Refine
Priming your customer base
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Pkj = (1-rj)Ckj + rj(Ckj + qkj – Pkj)

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Colour accessibility in email design

References Products: Insight Engage Refine
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SEO, the unsung hero of CRM

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How to improve cognitive accessibility in your emails

References Products: Create Engage Refine
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MarredTech? Not a new concept, but one of marketings dominant narratives

Human intelligenct in marketing

Auditory accessibility (emails and online)

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5 ways to adapt marketing strategies during Covid-19

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Accessibility in email, let’s start with vision

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The little-known Gmail feature that could improve your open rates

References Products: Create Run

Data don’t lie: Flourish adds new Strategy & Insights heavyweight