Prime and proper: how to effectively activate & engage your dormant customer base

What is Priming and how can you use it to effectively drive e-commerce sales.

Pkj = (1-rj)Ckj + rj(Ckj + qkj – Pkj)

Let's take a look at how human intelligance paired with computer intelligence can be lethal in the world of marketing. We'll start with an equation.

Colour accessibility in email design

When designing emails, it’s important to consider colour accessibility. Here are some simple changes to ensure all users get a positive experience.

SEO, the unsung hero of CRM

We believe that Customer Relationship Management (CRM) is a lot more than just email, SMS, DM and the like. And we’ll tell you why.

How to improve cognitive accessibility in your emails

Improve cognitive accessibility in email. Here's how to make your emails more accessible for people with reading, linguistic and verbal disabilities.

MarredTech? Not a new concept, but one of marketing's dominant narratives

The relationship between people and technology in the ever changing world of CRM.

Auditory accessibility (emails and online)

There are almost 9 million individuals in the UK who have a hearing impairment. Here are some ways to improve audio accessibility online and in your emails.

5 ways to adapt marketing strategies during Covid-19

All businesses have had to adapt as a result of the Covid-19 pandemic. Here's our advice for marketing during Coronavirus.

Accessibility in email, let's start with vision

Here are 4 things you can do to improve accessibility in your emails and enhance the experience for visually impaired users.