CHALLENGE: Battersea Dogs and Cats Home needed to launch their new lottery product through face to face activity.
SOLUTION: Working with their lottery and brand teams, we developed a clear product proposition. ‘The Paw Draw’ was born, providing an identity that was specific to the charity. A visual lock up was created alongside the face to face acquisition materials:
- Presenter pack/Pitch card, used at point of recruitment
- Welcome pack for new recruits
- Thank you postcard
RESULTS: Exceeded target sign-up rates within the first 3 months.