Turquoise graphic with white flourish logo and text Celebrating 20 years of customer journeys
CRM, Staff

Celebrating 20 years of customer journeys

Flourish has just turned 20 – and it’s got a fresh new perspective.

As the agency prepares for life beyond its teens, it’s taken stock of the last two decades. Born in Bristol, Flourish quickly established itself as a go-to for direct mail campaigns, winning the likes of Sky, The National Lottery and Chelsea Building Society while still in its infancy. Flourish has since built on that direct marketing heritage, working across multiple channels and industries – and crucially, at all points of the customer journey. At the heart of its success is a belief that every journey – no matter how small – is just as important as the destination. That there is adventure in every journey.

And so, Adventure in Every Journey is born. A fresh proposition for an agency long obsessed with forging lasting relationships and creating meaningful customer journeys.

Executive Creative Director Kim Martin explains how they got there, “We’ve worked with so many incredible brands over the years, in so many industries and channels. No matter what we did and who we did it for the thing that ties them all together is our ability to drive people to take an action. With changes in the market and the increased reliance on first party and zero party data it feels like the right time to formalise our offering. Adventure in Every Journey does that perfectly.”

He adds, “When you’re obsessed with customer journeys, how you get where you’re going is just as important as the end destination”.

Flourish will also launch a refreshed brand to reflect their new positioning and prepare for a new era.

The transformation comes hot on the heels of a remarkable 2023 for Flourish, having seen notable growth and achievements. In the last 18 months, the agency has won numerous clients, including Nissan, Pai skincare and Wonderbly, and seen their usual scope of work expand into channels like TV for both Hey!Broadband and Crisis.

They’ve also welcomed a growing roster of green businesses – EV.Energy, ecoegg and Artemis to name a few.

“The agency’s 20th birthday is a massive milestone for us” said Managing Director Ian Reeves. “We’ve grown up a lot in the last couple decades, and I’m immensely proud of what we’ve become. I’m excited for the future too – with big ambitions to expand globally while changing the industry for the better alongside partners like Email Marketing Consortium, and as part of the Harbour Group.”

If you’d like to find out more about Flourish Customer Journey Marketing, or would like to meet the team please get in touch with [email protected].


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