Could fractional CRM help your business think bigger?
We all know CRM is important to the success of any business. It helps you understand your customers, communicate with them effectively, and provide them with the best service possible. But managing CRM can be challenging, especially for smaller businesses that lack the resources, expertise, or time to do it properly. It means big thinking takes a back seat.
Enter fractional CRM – a service that provides you with a part-time or project-based CRM expert(s) who can help you optimise your CRM systems and processes. It’s not a one-size-fits-all solution, but a tailored approach that meets your specific needs and goals. Here are some of the benefits:
Save money and time
Hiring a full-time CRM director can be costly and time-consuming, especially if you don’t need their services all the time. Fractional CRM gives you access to the skills and experience of CRM experts without the overheads and commitment of full-time employees. You just pay for what you need, when you need it.
Get the right skills at the right time
You might be looking to temporarily cover a team absence or want to boost capabilities in a certain area. Maybe you’re changing CRM platforms and need help from someone who’s been there and done it. If your need is short-lived, utilising fractional CRM makes perfect sense.
Access the latest tools and best practices
It’s a jungle out there. CRM is constantly evolving, and keeping up with the latest trends and technologies is a tough ask. Fractional CRM gives you access to a CRM expert who’s up to date with the latest tools and best practices in the industry. And that knowledge could be invaluable when choosing and implementing a CRM solution, integrating it with your other systems, and managing CRM programmes.
Ready to roll
Need to get going right now? Forgo the weeks of recruiting and plug in a ready-made CRM expert who’ll help you accelerate towards your goal in an instant.
Improve customer satisfaction and retention
With a CRM expert steering the ship, you’ll be better positioned to segment your customer data, personalise your communication, automate your workflows, and measure your results. And when you provide customers with a consistent and high-quality experience, you can increase their loyalty and advocacy for your brand.
If you’re looking to level up your CRM, a fractional approach might be the solution.
Flourish offers fractional CRM services that are customised to your business needs and budget. We are platform agnostic with experience and expertise across multiple platforms.
We have a team of CRM experts who’ve worked with some of the world’s biggest brands, and have proven track records of delivering outstanding results. We’re able to immediately put a team in place that can work with the technology you already, and connect the dots between your teams to deliver better integrated, richer experiences.
Get in touch to find out more about our fractional CRM services.
