Flourish bolsters senior team with heavyweight new head of Dubai office
18th January 2023
Specialist CRM agency Flourish has strengthened its senior team with the appointment of integrated marketing specialist, Nate Taylor as Commercial Director of its Dubai office.
The move follows a 2022 management restructure at Flourish that saw Ian Reeves appointed Managing Director. Under Reeves’ leadership the senior management team has continued to push Flourish’s pragmatic approach to CRM, whilst expanding the use of data available through search and social to continually improve the relevance of customer led journeys for clients.
Taylor brings over 18 years’ experience running integrated campaigns for global brands, particularly in the music industry, including EMI, Warner Music, Universal Music, Sony and Ministry of Sound. More recently as Digital Director for ATOM Dubai, Taylor has really got to grips with marketing in the Middle East working on prestigious international and UAE-based brands such as U By Emaar, Al Etihad Credit Bureau, Hada Labo Tokyo, Al Jalila Foundation, DP World Tour Championship and FIFA Club World Cup.
Taylor will be an integral part of the senior team as they consolidate their position and move into the next stage of their growth plan. Taylor’s responsibilities will include new business in the MENA region and growing Flourish Dubai’s existing clients including Nissan and ENOC.
Managing Director Ian Reeves said: “I am absolutely delighted to welcome Nate to the Flourish family. Our clients and the wider team will benefit greatly from Nate’s drive, enthusiasm and wealth of knowledge. As soon as we met Nate, we knew he’d be a great fit. He’s championed digital innovation and how that translates into creative and communications throughout his career and his experience running campaigns in the Middle East will be invaluable to us.”
Flourish is an independently owned, specialist CRM agency based in Bristol, UK. Platform agnostic, the agency works with the tech clients have in place to deliver data-driven customer journeys to OPTIMISE, ELEVATE and ultimately TRANSFORM their clients CRM.
For more information contact Aimee Blakemore, our Marketing and Business Development Manager at [email protected].