Direct marketing

Flourish Shortlisted For Coveted DMA Awards

We are pleased to announce that Flourish has been shortlisted in the ‘Best Launch Campaign’ category at the prestigious Direct Marketing Association awards, for our Samsung Galaxy S8 work.

The achievement is notable in that Flourish was only one of a handful of agencies not based in London to make the shortlist. The DMA themselves describe the awards as ‘rewardingly hard to win’.

The shortlisted email campaign launched Samsung’s flagship Galaxy S8 smartphone. Customer journeys were based on engagement levels, with openers of emails receiving the next in the series, and those who didn’t receiving different streams of emails.

Ian Reeves, Flourish’s General Manger said: “I’m delighted for the team here. The DMAs are such prestigious awards. It’s great that the team’s hard work has been recognised”.

Hot of the press today our recent emergency appeal for Médecins Sans Frontières has been shortlisted for the Cream Awards. Boasting improved ROI figures of +11% compared to the previous years emergency appeal we are quietly confident.