RCS vs WhatsApp: What’s best for your omnichannel strategy in 2025?

RCS or WhatsApp? Discover the pros and cons of each messaging channel and how to choose the right fit for your customer journeys and Martech stack.

Personalised email, supercharged

An exclusive Flourish x inlights partnership to deliver scalable, cost-effective, and easy-to-use personalised email creative to enterprises. Here’s what it means for CRM marketers.

2025 Email Marketing Benchmark Reports Summary

We’ve reviewed the latest benchmarking reports from a variety of popular CRM and Email Sending Platforms for 2025.

Countdown Timers for email: NiftyImages, Sendtric & MotionMail

We've summarised key features for NiftyImages, MotionMail & Sendtric to help you decide with countdown timers for email are best for you.

5 Clever Black Friday Marketing Strategies

Here are five savvy CRM (Customer Relationship Marketing) strategies to help you seize the opportunity on Black Friday 2024.

Common CRM challenges and how to overcome them

As a Customer Relationship Marketing (CRM) agency, customer journeys are at the heart of everything Flourish do.

AI: transformative or toxic?

There’s much for marketers to embrace about Chat GPT and its counterparts, but saving time doesn’t need to cost us our values.