Insight
Insight is invaluable, but only if it’s actionable. We’ve developed a suite of bespoke reporting tools that identify points of optimisation mid or post-campaign, support key business decisions and provide a data insight resource that gives granular level detail to your existing audience & marketing activity.
Through this always on approach we deliver constant evolution that ultimately leads to wholesale transformation of your CRM programme.
Services
- Dashboards and Reporting
- Data sourcing
- Predictive modelling
- Search trend analysis
- Power groups – short focus groups
- Behavioural landscaping
- Performance dashboards
- Surveys
Gaining actionable insight for Diabetes UK
Diabetes UK receives a number of legacy gifts every year. These gifts are an important source of funding for the charity, but in virtually all cases, either the legator is completely unknown, or if they are known, the fact they’d named the charity in their Will wasn’t.